Blind commitment
Before the placementBudget is approved before anyone writes down what the placement is supposed to prove.
We manage the placement end to end: selection, negotiation, briefs, launch control, and tracking, closed with a written decision. Creator fees pass through at cost.
Every placement ends in one of five written decisions.
One anonymized automotive creator integration, read over 90 days of attributed gross revenue.
Read the recordMost creator spend is committed blind, run loose, and reported into a dead end. All three failures are preventable with a standard.
We built the system after watching all three happen with real money on the line.
Budget is approved before anyone writes down what the placement is supposed to prove.
Creator fit, rights, briefs, links, or tracking break mid flight, and the evidence is contaminated before it exists.
The data arrives, but nobody turns it into a scale, renew, change, stop, or retest call.
Four operating layers, each closed with a written output, because a metrics deck cannot serve as a decision record. One accountable team, no hidden margins.
Objective, hypothesis, success criteria, creator role, and the intended next decision: agreed in writing before anything is booked.
On a $20,000 month, an illustrative 10 to 35 percent hidden markup is $2,000 to $7,000 that never became media. We review fit, rates, rights, and risk, then pass creator rates through at cost with our fee shown separately.
One crossed link or a dead code can zero a placement's return. Launch checks and a material-change log keep the spend, and the evidence, clean.
Scale, renew, change, stop, or retest: judged against the original objective, with the uncertainty stated, an owner, and a date. Budget moves to the creators who produce orders.
Placements can be paid, seeded, or affiliate. The system reads them all against the same standard.
One attributed record and two field lessons from live delivery, presented the way we write decisions: what happened, what the evidence supported, and the call that followed.
One automotive creator integration recorded 258 code-attributed orders and €41,143.13 in code-attributed gross revenue over 90 days. That is approximately $47,216 in revenue against $6,886 in all-in brand spend and $4,842 in creator cost.
The headline numbers held until audience and engagement checks failed. The preflight caught it before money moved.
Loose talking points and a second sponsor muddied the read. Launch checks and the change log kept the evidence usable.
Both figures use attributed gross revenue. Neither is net profit, contribution ROAS, proof of incremental causation, or a promise of repeatability. The named brand is withheld because public naming permission has not been granted.
Revera charges the professional fee shown here. Creator spend is separate, paid directly by the brand, and never marked up.
Full scope, boundaries, and pricing questions live on the pricing page.
Share an upcoming placement or a program that needs to be reconciled. We will identify the biggest gap and recommend the 90-day Pilot, the 120-day Program, or neither.