Managed influencer marketing for automotive and tech ecommerce brands

No blind placements.

We manage the placement end to end: selection, negotiation, briefs, launch control, and tracking, closed with a written decision. Creator fees pass through at cost.

Every placement ends in one of five written decisions.

The record so far

One anonymized automotive creator integration, read over 90 days of attributed gross revenue.

Read the record
$47,216
Attributed gross revenue
258
Attributed orders
6.86x
All-in brand-spend gross-revenue ROAS
9.75x
Creator-cost gross-revenue ROAS
Why placements fail

Creator budgets fail in three ways.

Most creator spend is committed blind, run loose, and reported into a dead end. All three failures are preventable with a standard.

We built the system after watching all three happen with real money on the line.

01

Blind commitment

Before the placement

Budget is approved before anyone writes down what the placement is supposed to prove.

02

Execution gaps

While it is live

Creator fit, rights, briefs, links, or tracking break mid flight, and the evidence is contaminated before it exists.

03

Dead-end reporting

After the placement

The data arrives, but nobody turns it into a scale, renew, change, stop, or retest call.

The Creator Investment Method

From brief to decision.

Four operating layers, each closed with a written output, because a metrics deck cannot serve as a decision record. One accountable team, no hidden margins.

01 Campaign Blueprint Aim the budget
02 Investment Preflight Protect the entry
03 Live Placement Control Protect the test
04 Investment Review Decide the next dollar
01 · Campaign Blueprint · Output: a placement charter

Every placement gets a job before it gets a dollar.

Objective, hypothesis, success criteria, creator role, and the intended next decision: agreed in writing before anything is booked.

02 · Investment Preflight · Output: ready, or not ready

The placement earns approval before money moves.

On a $20,000 month, an illustrative 10 to 35 percent hidden markup is $2,000 to $7,000 that never became media. We review fit, rates, rights, and risk, then pass creator rates through at cost with our fee shown separately.

03 · Live Placement Control · Output: a change log

One accountable team protects the test while it is live.

One crossed link or a dead code can zero a placement's return. Launch checks and a material-change log keep the spend, and the evidence, clean.

04 · Investment Review · Output: a decision record

Every placement ends in a decision, not a dashboard.

Scale, renew, change, stop, or retest: judged against the original objective, with the uncertainty stated, an owner, and a date. Budget moves to the creators who produce orders.

Placements can be paid, seeded, or affiliate. The system reads them all against the same standard.

Field evidence

Placements, read properly.

One attributed record and two field lessons from live delivery, presented the way we write decisions: what happened, what the evidence supported, and the call that followed.

One automotive creator integration · 90-day attributed record

One integration, two honest denominators.

One automotive creator integration recorded 258 code-attributed orders and €41,143.13 in code-attributed gross revenue over 90 days. That is approximately $47,216 in revenue against $6,886 in all-in brand spend and $4,842 in creator cost.

Decision · RenewAttributed outcomes; evidence boundary documented.
$47,216
Code-attributed gross revenue
258
Code-attributed orders
6.86x
All-in brand-spend gross-revenue ROAS
9.75x
Creator-cost gross-revenue ROAS
Selection · Vetting catch

The views looked strong. The evidence said stop.

The headline numbers held until audience and engagement checks failed. The preflight caught it before money moved.

Decision · StopNow an authenticity gate in every preflight.
Execution · Test protection

The placement went live. The test almost did not.

Loose talking points and a second sponsor muddied the read. Launch checks and the change log kept the evidence usable.

Decision · RetestNow a hard gate in every launch.

Both figures use attributed gross revenue. Neither is net profit, contribution ROAS, proof of incremental causation, or a promise of repeatability. The named brand is withheld because public naming permission has not been granted.

Creator Program Review

Show us what you want to launch or fix.

Share an upcoming placement or a program that needs to be reconciled. We will identify the biggest gap and recommend the 90-day Pilot, the 120-day Program, or neither.

We will use this only to assess fit and prepare for the conversation.